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Super Bowl Commercials: Why This Year Could Be Known as the ‘Crypto Bowl’

Super Bowl Commercials: Why This Year Could Be Known as the ‘Crypto Bowl’

This year’s Super Bowl drew advertisers willing to pay up to $7 million for a 30-second spot. WSJ advertising editor Suzanne Vranica and reporter Paul Vigna break down what to watch for from both new cryptocurrency brands and old regulars like Budweiser. Photo Illustration: Alexander Hotz/WSJ

February 8, 2022

4:54

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