Delighting Customers With Content Marketing

FREE Lesson

Learn how to develop a content marketing strategy that will engage and delight your customers.

Includes
  • 5 Videos
  • 1 Quiz
  • 55 min
  • Content Marketing
  • Inbound Marketing
Lesson description
Content marketing is often used to attract and engage new leads, but there are several other ways you can delight your customers with content. In this lesson, you'll learn how to develop a content marketing strategy that defines your customer journey post-purchase, identifies impactful content ideas, and determines how to deliver your content to the right customers, at the right time.

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Instructors

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Photo of Rodrigo Souto

Rodrigo Souto

Rodrigo has worked in the marketing industry for over 10 years, focused on digital marketing, international go-to-market strategy, and customer marketing. He's now leading HubSpot’s advocacy team to help delight and empower their biggest champions.

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