YouTube and NPR partner to bring podcasts to more users
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August 23, 2022; Washington, D.C. —NPR has partnered with YouTube to bring over 20 of its top-performing podcasts to the streaming platform including fan favorites such as Up First, Fresh Air, and The Limits with Jay Williams, amongst many others. The relationship connects NPR's diverse collection of podcasts with YouTube's audience of over 2 billion monthly logged-in users and brings new viewers to these popular shows.
Speaking to the significance of this relationship, Global Head of Podcasting at YouTube, Kai Chuk notes, "Podcasters have been leveraging YouTube's reach for quite some time. In fact, a good portion of the more than one billion hours watched per day on YouTube is podcasting content from creators, artists, and others looking to share their unique perspectives. We are very excited about partnering with NPR to continue the growth we've seen in this area over the last few years, and look forward to expanding our relationship with them in the future."
"Following the global success of our Tiny Desk Concerts, we are excited for our podcasts to reach new audiences on YouTube," says Anya Grundmann, SVP of Programming and Audience Development at NPR. "It'll be great to have our public service journalism searchable and accessible in ways it never has been before, and to have a new space to explore content ideas."
With the creator economy becoming as multifaceted as ever, the video first-format of YouTube allows NPR to evolve its storytelling even further. Through an expanded set of tools and the impact of YouTube's search and recommendation capabilities, the door is open for NPR's shows and hosts to develop an even closer relationship with their vast community of listeners.
About NPR
NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners can find NPR by tuning in to their local Member stations (npr.org/stations), and now it's easy to listen to our stories on smart speaker devices. Ask your smart speaker to, "Play NPR," and you'll be tuned into your local Member station's live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and the Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.
About YouTube
With over 2 billion logged in users monthly, YouTube is a powerful force for connecting people to the world and each other. YouTube has sparked its own revolution with popular creators whose channels regularly reach audiences as big as what we see on TV. And these people are finding opportunities on YouTube and building real businesses. Creators are the lifeblood of YouTube, so we work hard to help them get started, build an audience and develop their brand through every digital medium possible including podcasts.
Media contacts
NPR: Isabel Lara, mediarelations@npr.org
YouTube: Paul Pennington, paulpennington@google.com