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Shein’s US Expansion Adds Pressure for Its Fast-Fashion Competitors

The apparel behemoth valued at $100 billion is looking to speed up online delivery with a US distribution network — a model it’s embracing in other markets. 

The Shein pop-up store in New York on Oct. 28. 

Photographer: Stephanie Keith/Bloomberg
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Fast-fashion juggernaut Shein has managed to hook hordes of Gen Z shoppers in the US despite a key business disadvantage: It has typically offered e-commerce delivery windows of 10 to 15 days that are easily bested by its competitors.

Now, the apparel company founded in China is pushing to get its ultra-low priced merchandise on doorsteps more quickly by establishing distribution centers in the Midwest and California — a significant shift from its practice of shipping individual orders directly to US consumers from overseas.