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Marketing Execs React To The Netflix Pepsi Documentary
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2022Dec 8
Turn visitors into leads today with HubSpot's free marketing tools. https://clickhubspot.com/u99 How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comparison marketing in an undifferentiated world Which Cola company pioneered influencer marketing How to attach your brand to pop culture to create more relevancy If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:    / @matgpod   Twitter:   / matgpod   TikTok:   / matgpod   Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast... If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar,   / kippbodnar   Kieran Flanagan,   / searchbrat   ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Marketing Against the Grain

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