Meta to Stop Letting Advertisers Target Teens by Gender
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Meta Platforms Inc., the parent company of Facebook and Instagram, said advertisers will no longer be able to use a teenager’s gender to target them with promoted messages on its sites.
The updated settings are scheduled to go into effect in February, according to a company blog post, and will mean advertisers can market to teens based only on age and location. Meta previously stopped advertisers from targeting teenagers based on their Facebook or Instagram activity, such as the Pages they like.