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Why Florida Makes $20M A Year From Gatorade

The Hustle
153K subscribers
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12K views 2 years ago
Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/oiz The Gatorade shower is a post-game ritual seen from the Sandlot to the Super Bowl. Celebrations aside, Gatorade is the most popular sports drink in the world, bringing in billions of dollars every year to its parent company, PepsiCo. But Pepsi doesn’t get to keep every dollar. Over the last few years, Pepsi has paid the University of Florida about $20 million annually for the rights to Gatorade. So what’s Florida got to do with Gatorade? And why do they make so much money from it? This original story was written by Mark Dent. To read the original story, visit https://thehustle.co/why-the-universi.... ...more
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Why Florida Makes $20M A Year From Gatorade
116Likes
12,403Views
2023Jan 25
Get the 5-minute newsletter keeping 2M+ innovators in the loop: https://clickhubspot.com/oiz The Gatorade shower is a post-game ritual seen from the Sandlot to the Super Bowl. Celebrations aside, Gatorade is the most popular sports drink in the world, bringing in billions of dollars every year to its parent company, PepsiCo. But Pepsi doesn’t get to keep every dollar. Over the last few years, Pepsi has paid the University of Florida about $20 million annually for the rights to Gatorade. So what’s Florida got to do with Gatorade? And why do they make so much money from it? This original story was written by Mark Dent. To read the original story, visit https://thehustle.co/why-the-universi....

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The Hustle

153K subscribers