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Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. by Zachary Crockett.
The HustleIssue #227
The Hustle, Sunday, October 9, 2022
Sunday, October 9, 2022

The economics of Costco rotisserie chicken

Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.

BY Zachary Crockett

chicken consumption
Costco chicken sales
Chicken prices alongside inflation
loss leader
Costco store layout
value signaling
supply chain challenges
vertical integration
Costco and customer feedback
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