It’s finally happening, friends. Twitter announced it’s testing an edit button, something former CEO Jack Dorsey said it’d “probably never” do.

A common Twitter gripe has been that the only way to fix a typo is to delete and repost, which is frustrating if it’s already going viral or spurring conversation.

Twitter’s edit button…

… will roll out among Twitter Blue subscribers, who get early access to features, later this month. It’s unclear when the rest of us will get it.

To alleviate concerns that people will edit tweets to spread misinformation or say something embarrassing after garnering likes and RTs:

• Changes can be made for only 30 minutes after posting the OG tweet
• An icon, time stamp, and label will show it’s been edited (like this)
• Tapping the label will show the edit history

Why’s it matter?

Twitter’s finally giving the people their most requested feature, but also an incentive to join its $4.99/mo. subscription service.

• It also somewhat aligns Twitter with other platforms. Facebook’s edit button came in 2013. Reddit lets you edit posts, but not titles. Youtube? Edit to your heart’s content.

In 2020, Dorsey said Twitter was different in that it began as an SMS platform. Because you couldn’t recall texts, Twitter should maintain that “vibe.”

But that vibe is fading. Apple announced that, with iOS 16, users will be able to recall iMessages.

For more buttons: Read about Netflix’s best button innovations, or The Button, a 2015 Reddit experiment from “Wordle” creator Josh Wardle to see how long users could keep a button with a 60-second timer going.

In 1957, Walt Disney drew a diagram of Disney’s business model showing how its films fuel other revenue streams like merchandise, theme park visits, and publications.

Sixty-five years later, Disney is exploring a membership program to make those connections more official, per The Wall Street Journal.

Talks are in early stages…

… so it's unclear exactly how the membership would work, but CEO Bob Chapek has alluded to Disney’s “franchise flywheel” that gives the company multiple ways to reach customers.

For example:

• If a customer repeatedly rides a Star Wars ride at one of its theme parks, Disney could promote relevant content on Disney+ and offer the customer exclusive Star Wars merchandise.

Disney’s no stranger to bundling

The company’s streaming bundle helped Disney pass Netflix in total streaming subscriptions last month.

If its new membership is anywhere near as successful as its streaming bundle, it can only mean one thing — more “Disney adults.”

… Recs to pair with your Friday Fresca, Saturday sake bomb, or Sunday Grass Soda.

ICYMI:

• Selina examined what happens when a brand (like sunglass company Pit Viper) is co-opted by extremist customers.
• Jacob revealed the results of our Chex Mix survey, where ~3k of you ranked your best and worst pieces.
• Saphia wrote about how budding entrepreneurs looking for their first loan can build business credit.

Spot the fake:

• Japan formally declared war on floppy disks.
• This startup lets you trade shares of Trader Joe’s products like stocks.
• NASA is purposefully slamming into an asteroid 6.7m miles away next month.
• LG made an ultra-high-tech display case… for your shoes.

Every Tuesday, Trends members receive a report packed with dozens of detailed ideas for simple, profitable businesses they can launch in a weekend.

From the newsletter:

• How to claim a small piece of the $16B/yr. market for fishing equipment
• How a simple plush pug toy is bringing in $180k/mo. in Amazon sales
• How three apps within one niche have raised a combined $120m this year

Read these reports and hundreds of vetted ideas. Try one week of Trends for just $1.

You’ll also get to join the Trends community where thousands of builders are helping each other make big ideas happen.

🦅 On this day: In 1912, Arthur Rose Eldred became the first Eagle Scout, having completed all 21 required merit badges.

👀 Cure boredom: This “visual crosswords” game challenges you to sort images by what they have in common.

🧠 How to: Use your “mind palace” to improve memory.

🚌 That’s interesting: The history of the American school bus.

🐈 Aww: And now, raver cat.

1. “By using the waffle maker, you become one.”  SOURCE
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2. “There’s nothing preventing you from using someone else's voice when you think.”  SOURCE
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3. “Braille on vending machine buttons don’t tell you what’s inside.”  SOURCE
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4. “Due to the declining population of people who own houses with garages and have kids, drummers are probably going to become very rare in the next couple generations.”  SOURCE
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5. “Seals are dog mermaids.”  SOURCE
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