“At first it was a slow start. People didn’t want to pay $3-$6 for a 99-cent soda,” Wilson told The Hustle. “But as soon as it became a status [symbol] and was bounced off these major influencers, it was an American love story.”
… Exotic Pop sells dozens of sodas, including collabs with musicians like Soulja Boy, DJ Screw, and Too Short. They sell for $5-$50, online and in retailers nationwide, and are considered exclusive collectibles. In 2021, Exotic Pop claimed $6m in profits.
For Wilson, it’s crucial to reinvest that money in his business and community.
1) Sheep now clear weeds on tens of thousands of US solar fields that pay shepherds up to $500/acre annually. Sheep are more versatile than horses, cows, and power mowers, and better behaved than goats.
2) In India, automakers sold 430k electric vehicles in the year ending in March, a 3x increase YoY. Cars accounted for just 18k of those, with two- and three-wheeled vehicles making up the rest.
4) Researchers have developed a cheaper process for manufacturing pheromones — used by some farmers to confuse bugs and prevent reproduction — that could cost $70-$125 per kilo, down from $1k-$3.5k per kilo.
5) Saudi Arabia plans to invest $1T over the next decade into its tourism industry, aiming to draw 55m tourists annually by 2030. In the first half of 2022, 6.1m paid a visit.
AROUND THE WEB
🪖 On this day: In 1915, the first tank was made in England. The 14-ton prototype was known as “Little Willie.”
🍞 That’s interesting: The Holotypic Occlupanid Research Group is one man’s quest to create a meticulous database of plastic bread tags.
😴 How to: Tips for falling asleep the night before an early morning.