Think about a typical museum — you buy a ticket, then look at whatever its curators put on display. Often, that’s great.

But Arkive, a startup that recently raised $9.7m, is a “decentralized” museum.

That might sound like some kind of NFT gallery in Roblox, but, while acquisitions are recorded on blockchain, they’re real-world objects.

Arkive’s members are its curators…

… voting on both what to acquire and where to display it.

That’s because Arkive has no physical space. Instead, it has a kind of reverse-Indiana Jones approach where not everything belongs in a museum. Why?

• Even large museums are limited by space, typically displaying just 5% of their collections at any given time.
• There’s a push to not just diversify, but to also “decolonize” museums. Some items were acquired (or looted) through imperialism, far removed from the cultures they represent.

“We would place [an acquisition] where it originated or where the artist created it or where it can be viewed by the most people,” founder Tom McLeod told The Hustle.

So far…

… Arkive has made five eclectic acquisitions with plans for 32 by the end of 2023:

• The 1954 patent for the ENIAC (Electronic Numerical Integrator and Computer)
• Lynn Hershman Leeson’s 1985 photograph “Seduction”
• Pat Gorman’s 1984 prototype of the MTV Video Music Awards Moonman
• Aria Dean’s 2017 video essay, “Eulogy for a Black Mass”
• Three cloth fans used in Madonna’s 1990 “Vogue” performance

They’re currently on tour, with permanent homes pending.

Arkive’s membership is currently free…

… though paid tiers will eventually come into play.

But there will be free ways to participate, including via an upcoming app that will let travelers know where they can see Arkive pieces near them.

The streaming wars often feel like an arms race.

In 2021, Disney+, Netflix, and Amazon spent a combined $55B to enrich their content libraries, which estimates peg at:

• 4.5k hours for Disney+
• 40k hours for Netflix
• 50k hours for Amazon

But YouTube…

… which is considered an alt-streaming competitor, blows them all out of the water.

• Every three hours, YouTube adds as much content as Netflix and Amazon’s entire catalogs combined, or 20x Disney+’s.

With truly something for everybody, a recent poll found 95% of teens use the app.

Like YouTube, TikTok has also proven a formidable streaming competitor. Watch time on TikTok in 2021 was 22.6T minutes, compared to Netflix’s 9.6T.

The main difference: TikTok didn’t spend billions making that content — its users made it, for free.

In his recent comedy special, Aziz Ansari joked about the fortress-level lockdown security of McDonald’s Monopoly sweepstakes.

Our analyst Julia first flagged NFTs for sweepstakes as an idea back in 2020. Ronald should’ve subscribed.

Her recent piece presents a stack of 25 other NFT applications, projects, and resources, many community-sourced from the Trends Facebook group, including:

• How to grow an NFT project on Twitter and Discord
• No- or low-code NFT-related creator apps
• 10 reasons why marketers should take NFT clients

Get access to the full article. The Trends blockchain group is barking.

Join 17k+ Trendsters for market moves, industry insights, and dynamic community advice.

Purple vegetables aren’t exactly new. There’s purple potatoes, cauliflower, carrots, and even tomatoes. Actually, nevermind — tomatoes are a fruit.

Anyway, after nearly 20 years of development, the USDA approved UK-based Norfolk Plant Sciences’ purple tomato for commercial use — significant for its potential health benefits.

What’s so special about this tomato?

The team used genes from the snapdragon flower to produce anthocyanin, an antioxidant-rich pigment also found in blackberries that may lower the risk of cancer.

• In a 2008 study, cancer-susceptible mice that were fed high-anthocyanin tomatoes lived 30% longer than those that were fed red tomatoes.

The team now plans to develop and sell purple cherry tomatoes, tomato juice, sun-dried tomatoes, beefsteak tomatoes, and the seeds themselves.

At first, though, expect a juicy price tag. In 2016, the US approved a juicier, sweeter pink pineapple for sale. On one site, you can find them for ~$40. Another offers them for ~$12.

🥊 On this day: In 1978, Muhammad Ali became the first person to win the world heavyweight boxing title three times after defeating Leon Spinks in New Orleans.

😮 That’s interesting: The oldest known amputation occurred 31k years ago in Borneo. Despite no modern medicine or tools, the young patient survived.

🧠 Cure boredom: Nothing but riddles.

🔨 How to: Instructables is a website full of step-by-step instructions for making just about anything.

🐅 Aww: And now, two tiny tigers.